DataWhat it is forRetention
Answers, response times, changes of mindScore the assessment and improve the items.Stored with the session. Automatic deletion is not yet in place; see the current limitations below.
Declared confidence per questionCompare stated certainty with actual accuracy.Requested for each answer except “I don’t know”. Stored with the session.
Optional context: age range, education, occupational category, income range, regionDescribe the sample used to calibrate future norms.Entirely optional. Answers are stored as categories, never exact values. If you decline all five questions, nothing is recorded.
Device identifier (random value stored only as a fingerprint)Tell a first attempt from a retake, protect the norms, and disclose the known aggregate history on a certificate.Stored for twelve months in a cookie. It contains no network, account or identity data. Clearing cookies removes it.
First name, last name and email at unlockDeliver the report and, only with your consent, display your name on the certificate.Recorded only for a purchase or a report won. The certificate remains linked to an alias unless you agree to publish your name. This data is never sold and is deleted after a verified request, except where accounting rules require retention.
Share cards: public token, opens, tests startedCount link opens and assessments started from the share.Created only if you share. The token cannot be traced back to the session.
Daily marketing counters: page view, start click, language, mobile/desktop, broad channelUnderstand how people move through the site without identifying them.Aggregated by day. No IP, full referrer URL, fingerprint or visitor identifier.
Model runs through the API: model name declared by the operator and publication statusExclude model runs from human norms and indicate which runs M.I. publishes.Unrelated to human sessions.
Stripe identifiers and the accounting recordRecord proof of purchase.Retained for accounting obligations, even after account deletion.
Certificate: public alias, serial, aggregate attempt history, token hash, revocationEnable reliable public verification, including after several attempts.The minimal registry survives deletion, otherwise a revoked certificate would verify as valid.